Welcome To The Home Of...

Richly Wills

Design Strategist Ideation Consultant Futurist Consciousness Coach Adventurer Journey Architect Writer Bassist

Welcome To The Home Of...

Richly Wills

Conscious Design Strategist Ideation Consultant Futurist Adventurer Journey Architect Writer Bassist |

I 'm a design thinker, actualisation coach, and adventurer who merges these skills to enable people to challenge their comfort zone, develop consciously, and create forward-thinking, purpose-led solutions towards a better self and world.

This ‘online portfolio/CV meets vision board’ is a reflection of who I am, what I’ve learnt, and the ongoing life journey towards a desired legacy I want to create, showcasing my unique blend of different hats (or roles) of knowledge, skill, and experience I have to offer:

I help individuals, teams, and brands move beyond unconscious conditioning and design life consciously - mentally, culturally, physically, and imaginatively.

This online portfolio CV is a bit different from the conventional – it is a reflection of who I am, what I’ve learnt, and the ongoing life and career journey towards a desired legacy I want to create – a portfolio CV meets vision board if you will.

My mission is to inspire people to step beyond their comfort zone, grow with awareness, and create forward-thinking, purpose-led solutions that benefit both self and society – blending insight, exploration, and creativity to spark meaningful transformation.

I do this through a variety of roles (or ‘hats’) that integrate knowledge, skill, values, vision, and lived experience: as a futurist and design thinker, an consciousness guide / coach, an adventurer, and as an author.

We all have a unique blend of
different hats to offer...

...these are mine:

Conscious Design Strategist (Ideator / Futurist)

This involves envisioning, designing, and innovating feasible and impactful future solutions that ultimately help humans grow and think better, whether through new or improved product, service, game, or app concepts and features, human-led spatial design environments or social innovations, or in forward-thinking brands.

It may involve helping clients analyse future scenarios and setting out concepts, seeing what future-solutions may be needed based on human behaviour and psychosocial issues, as well as helping individuals and/or teams develop their own forward-thinking potential and design-thinking process in order to be actively ahead of the curve in seeing what humans need now and in the near future.

Design has been my core staple career over the years, through multi-disciplinary design related fields such as graphic, web, landscape, UX, and intervention design. This was later fused with a keen interest in human psychology and future-thinking to craft a current career as a ‘conscious design strategist’ (a blend of innovation/ideation consulting, design thinking, intervention design, and futurism).

This involves understanding human behaviour, psychology, culture, and systems (with trend mapping, future scenario thinking etc.) to sense patterns (that may hinder or support human development), current problems, and emerging needs. These insights are then translated to action, ideating and designing relevant solutions and user experiences (whether as products, apps, services, spaces, interactions etc.) that help people live more consciously and freely with agency, rather than feed unconscious or reactive consumerism habits.

I also help individuals, brands, and teams build their design-thinking capability to become the conscious designers, thinkers, and leaders our world needs – through The Envisionary – helping them to be actively ahead of the curve in seeing what ‘healthy’ humans need now and in the near future, and to build up ‘value-based’ solutions through the ‘living lab’ academy. I also hold specific coaching sessions that help people adapt to a changing future and develop a conscious, forward-thinking mindset, plus other idea-generating and conscious awareness-focused projects.

Conscious Design & Ideation Projects...

1:1 Coaching Sessions

This coaching is for people who’ve outgrown old roles and definitions of success and are ready to live more consciously and self-directed. It helps you move beyond performative culture, integrate psychology with embodied action, and align how you live and earn with what truly matters—guiding you to take purposeful action and become a fully conscious, productive force in your life and work.

As an actualisation coach I help teams & individuals understand their own values and vision, identify & navigate conflicts from their current mental map of consciousness (with spiral dynamics), think differently, and coach forward-thinking (AQ) that either leads them towards their next stage of human development or to a clearer design-thinking process or solution. actualisation coach helps individuals or teams understand and fulfil their potential by aligning their values, vision, and goals with intentional action, taking a holistic approach to self-awareness (via models such as spiral dynamics) and a focus in developing forward-thinking (AQ-led) skills to both help move someone forward and to help them understand other people's and/or system paradigms better, so they can ultimately develop improved human-centred solutions.

book a consultation call
The Envisionary (Website)

The Envisionary is an online academy that develops conscious designers, thinkers, and leaders. Through the 'living lab' they build up forward-thinking skills, craft their own vision, consider current & future challenges, and develop conscious-led, human-centered solutions. It also houses Envisionary Solutions, where I directly help clients ideate/design solutions (see client portfolio below).

live and kicking
The Conscious Designer (Book)

This book helps us see and welcome a pivotal next stage of design-thinking - one which transcends past designing for attention and consumed comforts (that plagues modern society in entitlement, judgement, and distraction), and one which we all must consciously get involved in to change and design for the better.

non-fiction book in progress
Activate (App)

Activate (formally 3 Things Today) helps and challenges people to unearth and achieve 'goals that matter' i.e. those that align to their deeper needs and values - from overcoming specific fears or habits, to building relevant skills to match their desires. Find buddies and mentors as you make actionable milestone progress, and learn to cut out what isn't necessary.

in progress
Elevate (App)

A progressive app (formerly Healinno) that enables people to note and conceptualise forward-thinking ideas, and then bring ideas and teams together and run idea sprints to solve problems. The future of ideation that sees the best ideas and solutions rise to the top, and leads towards healthy innovations that can then be crowdfunded and developed.

in progress
Donkey Toilet (eBook)

Donkey what? As the title suggests, this short, direct book is about the power of stupidity in generating ideas and solutions in a competitive world where whatever you think is already out there, and how to be different in a saturated and ever-changing market where branding has to be more responsible than merely attention-seeking.

non-fiction ebook planned
Addapt (Game App)

A board game/app that challenges you to challenge your comfort zone, where you have to keep adapting to keep in the game and progress, and where different coloured dice, knowledge cards, and action cards combine to determine your next adaption.

kickstarter-project on pause

Client Portfolio

Conscious Design Strategist work...

Developing solutions to help humans become more consciously aware. Seeing current ‘wicked problems’ that can prevent or ‘devolve’ humans into mind-led conditioned ‘autopilot’ consumerism, foreseeing trends and needs, applying design thinking, and then ideating alternative or new iterated solutions or social innovations that help lead people to be more consciously led or aware, or solutions that aid freedom, movement, health – core aspects of staying human. The strategy is in seeing problems, anticipating future change and needs, and developing new solutions that aid human development, whether products, apps, interactions, services, or campaigns. Can be consulting to help with their current project or helping them ideate new projects from scratch (ideation consulting). Ergonomic campervan designs to ease movement in small spaces. NOH sugar app,

As an ideator and forward-thinking design futurist, part of my job is to initiate and conceptualise new and improved solutions that utilises available technology to aid human development, not hinder it, such as with these human-centred and forward-thinking app and business concepts:

Sometimes solutions are about solving complex ‘wicked problems’ and trends that affect (or may affect) us psychosocially, such as broken system logistics, social media addiction, potential dehumanising AI effects etc., and so running design sprints to identify potential core problems and then implementing design interventions and/or building human-led, social innovations are needed, such as:

hover over an accordion below and then click or touch the title to see more project details

Space Createups

Waste no space. With Createups you can find your ideal local creative working space (e.g. café or empty office space) for you (or your teams) needs, and/or find available local partners to collaborate with in real time to help each other create or keep each other accountable

System Rethinks

Fincome, HealthyAways, Textder. Chatbots were implemented to help users and save humans time, but they’ve arguably just led to less human contact and more time wasted for all without problems being solved, leading to this think tank rethink. We are seeing technology make us less conscious, think less, use less critical thinking skills, and be unconscious consumers, so this sparked the conscious designer and need for solutions to help us ensure tech and AI helps humans develop, not dumbs us down and sees tech replace our thinking – using less agency

EV & eBike Island Self-Tours

A social innovation project that aimed to lead tourists to use EV or eBikes around this popular tourist island to reduce pollution, whilst being efficient, affordable, grounding, and even more fun

Treemendus

An app concept which makes it easy for people to join local conservation projects around them (like tree-planting), to reconnect with nature, and bring together local produce growers with local buyers

NOH Sugar Challenge App

This app campaign helps you slowly eradicate harmful sugar from your diet by creating fun daily challenges and habit changes that reduce cravings

Count To 10

A watch app which activates when it senses stress or danger, helping you to breathe and calm in the moment, which can be crucial to stop anger or poor emotional decisions

Amora 'Healthy Start' Project

The first waking hours of the day sets the tone to how consciously we then flow through our day, so this project set out to help people feel energised and mindful by waking up with healthy nutrition (coffee, bread etc.) delivered to their door each morning (or as needed) via app subscription

Climate Awareness Interaction

A live, fun, interactive installation experience to help children and young adults learn about how to deal with (and adapt to) climate change. Like zap-zone, meets maze, meets trivia

Homelessness Awareness Interaction

An interactive board game and live experience to raise awareness and action on a growing homelessness endemic, by fostering relation rather than contempt

Space Createups

With Createups you can find your ideal local café or wasted empty office space for your (or your teams) needs, and find available partners to collaborate with in real time to keep each other accountable

EV & eBike Island Self-Tours

A social innovation project that aimed to lead tourists to use EV or eBikes around this tourist island to reduce pollution, whilst being efficient, affordable, and fun

Treemendus

An app which brings together local growers and local buyers, and which makes it easy for people to join local conservation projects

NOH Sugar Challenge App

This app helps you slowly eradicate harmful sugar from their diet by creating fun daily challenges and habit changes that reduce cravings

Count To 10

An app which activates when it senses stress or danger, helping you to breathe and calm in the moment, which can be crucial to stop anger or poor emotional decisions

Amora 'Healthy Start' Project

Bringing healthy bread and baking options (with good rising vibes) to people’s doorsteps as they awake, with an easy-to-use subscription app. Coffee, healthy food etc. The start of the day sets the tone, so this project set out to help people feel awake and fresh by waking up with healthy nutrition delivered to their door each morning (or as needed) through app subscription

System Design Chatbox Rethink

Chatbots were implemented to help users and save humans time, but they’ve arguably just led to less human contact and more time wasted for all without problems being solved, leading to this think tank rethink. We are seeing technology make us less conscious, think less, use less critical thinking skills, and be unconscious consumers, so this sparked the conscious designer and need for solutions to help us ensure tech and AI helps humans develop, not dumbs us down and sees tech replace our thinking – using less agency

Climate Awareness Interaction

A live, fun, interactive installation experience to help children and young adults learn about how to deal with (and adapt to) climate change. Like zap-zone meets maze meets trivia

Homelessness Awareness Interaction

An interactive board game/app and experience to raise awareness and action on a growing homelessness endemic, by fostering relation rather than contempt

UX Design & Brand work...

Either working for clients on existing projects or helping ideate new ones. Not forward-thinking to human behaviour needs, but more about elevating user experiences and connection through design. Before evolving into a design futurist and innovation consultant, I had built up a staple amount of work as a designer, through brand identity, space design, start-up concepts, and UX/UI projects. Other parts of these roles involved more analytical work in determining brand positioning or creating UX-led profiles and personas etc, but here are some design-related examples:

AI is changing the way branding and design is done, with anyone able to prompt and get a design or work out a branding or marketing campaign for your product or service, but being able to consider the products or services that truly aid humans to progress or develop is not something AI can do for you, and this is where ideation consulting becomes important and a unique skill needed by clients.

hover over an accordion below and then click or touch the title to see more project details

Spatial Design

Adapteco -Sustainable, resourceful, and future-proofed space designs for next-gen apartment, mobile, and work spaces, ergonomic thinking for small spaces, campervans, hiking pods

Flow System Design

Petrol/Charge Station Flow Lanes – Pollution builds when vehicles are stationary and queueing, and so a solution to improve flow and electric charging options to deal with busy times was created. Lidl layout, Padel courts layout

Interactive Gamified Experiences

Cellar Door Pod Experience – A real-time art installation pod experience taking users on a psychological interactive music journey, with ‘choice points’ that change the built up visual and audible journey. escape room, gamified ideas and experiences. The interactive library/audiobook idea. Boarding gate and Mazer interactions.

Branding Campaigns

Local ‘Lucky’ Cafe Brand Campaign – A ‘positive fortune’ branding campaign that aims to bring luck to a local community, and create a good vibes café

Shrugs Rebranding Campaign – Revitalising life into an old rug industry in this rebranding campaign, making rugs both cool and a statement of a personality and mood

Brand Identity & Naming

Here’s a selection of brand identity and naming/slogan projects that I’ve created as a graphic and branding designer

UI & UX Design

Here’s a selection of UI design work done when creating prototypes, and new business concepts, for both clients and personal projects

Human-Centred Product Design

A digital frame that you can put on walls in your home or office, and have motivating affirmations and pictures display. Set yourself on timers or share with others. Also other physical products that help people have more comfortable experiences like Sleep Level. Physical product solutions I’ve come up with to improve human interaction and experience – interactive digital wallboard, sleep level, food health scanner

A device that can help reduce food waste and improve health simultaneously. Attach to fridge and barcodes scan and work out recipes, shopping lists, and what food is being wasted

Spatial Design

Adapteco -Sustainable, resourceful, and future-proofed space designs for next-gen apartment, mobile, and work spaces, ergonomic thinking for small spaces, campervans, hiking pods

Flow System Design

Interactive Gamified Experiences

Human-Centred Product Design

A device that can help reduce food waste and improve health simultaneously. Attach to fridge and barcodes scan and work out recipes, shopping lists, and what food is being wasted

Branding Campaigns

Local ‘Lucky’ Cafe Brand Campaign – A ‘positive fortune’ branding campaign that aims to bring luck to a local community, and create a good vibes café

Shrugs Rebranding Campaign – Revitalising life into an old rug industry in this rebranding campaign, making rugs both cool and a statement of a personality and mood

Brand Identity & Naming

Here’s a selection of brand identity and naming/slogan projects that I’ve created as a graphic and branding designer

UI & UX Design

Here’s a selection of UI design work done when creating prototypes, and new business concepts, for both clients and personal projects

Adventurer / Journey Architect

I’ve always loved adventure and travel. I lived abroad for over a decade of my life and it allowed me to challenge my comfort zone, explore cultures, feed creativity, and led to many joyous and challenging life experiences, lessons, and interactions, but more recently it’s fed purpose-led ’embodied’ outdoor adventuring – the movement/action side that complements my more ‘mental’ orientated creative/design side.

Beyond my own personal adventuring, this led me to develop a fast-growing adventuring initiative that inspires travellers to embrace and create more purposeful, adventurous, and embodied trips that bring clarity, courage, release, a sense of ‘aliveness’, and even life-changing journeys, through TripSetGO (as a journey architect / purposeful travel coach) – with accompanied ‘traveller mindset’ guide books, plus other adventurer and adaption-led projects.

Adventuring Projects...

My Adventure Challenges

'We can spend years trying to become settled or safe in life, only to realise it's adventure that helps us feel alive'. Through my own challenging outdoor expeditions, I aim to inspire people of all ages to embrace anti-fragility and embodied action rather than comfort - having also set myself an 'trip purpose goal' for every year (40-50).

see the journey: last = Camino 559km
TripSetGO (Website)

TripSetGO helps you discover what kind of purpose-led trips and adventures would best suit you and/or what you may need most, based on the goals or challenges you have in life, rather than based on generic places to see. It's where you unlock and build trips that can lead to personal growth that both challenge and enrich you far beyond your trip.

purpose-led trip finder site live
Finding The Traveller Within (Book)

In Part 1 of this 'Traveller Mindset' series, we see how our psychology can develop and change as we embrace travelling through building different traveller mindsets (over a tourist mindset, that keeps us in our comfort zone) - each which allow us to find trips right for us and to return to life with a different outlook than before we left.

traveller guidebook in progress
Leading The Traveller Beyond (Book)

Part 2 of the 'Traveller Minsdet' series is for life after the initial breakthrough. Having spent over a decade alternating living and travelling abroad, I learnt first-hand how beneficial travelling is in transforming our life as we travel, as well as living more purposeful and impactful lives beyond. This book shows how.

traveller guidebook in progress
TripSetGO (App)

The planned TripSetGO app helps you create and follow your tailor-made trip itinerary based around your specific trip goal, and which also adapts to your purpose on-the-go to help ensure you align to your trip goal whilst on your trip, whilst linking you to other trip-goers seeking similar quests and experiences in the same area you venture to.

trip-setting app prep stage
Initiative (Series)

A real-life around-the-world adventure series where challengers solve unique cultural and adventure 'survive and thrive' problems to keep their journey going, and where they must be resourceful and innovative to add value along the way.

problem-solving quest prep stage

TripSetGO

An effective UI/UX is what captures attention and spreads a clear message. I make sure the design is innovative and neat with all of this.

FINDING THE TRAVELLER WITHIN

If you are looking for a developer who’ll take over the research and development of your website, I am a well-established professional to help you with this.

PERSONAL ADVENTURE CHALLENGES

Rock climbing and my YesTheory style adventures. The 40+ inspiring-led adventures to show you can get so much more from trips and our of yourself regardless of age.

Writer / Author

Writing has always been my way of processing thoughts and formulating ideas, but professional writing started in a non-linear way when travelling years ago, through travel writing gigs.

Since then, under my pen name R.S.Wills, I’ve used writing (both Fiction and Non-Fiction) to express intrigue into a variety of areas, but mostly around the core subjects of human psychology, adventure, and futurism – where I’ve developed some expertise as a published author.

Writing Projects...

The Swanage (Book)

A journey where layers and layers of past memories are brought to the surface in an adventure of mental endurance that travels far beyond the physical of this epic endurance trail. How will this journey change Mark, and others who embark on it? Is there more to those met along the way than first realised? And what about that swan?

fiction book in progress
Walls Of Influence (Series)

In 2038, VR and AI paves the way to a new hub of 'escapertainment' as a new VR game sees players glimpse into their own future, bringing awareness of future influences and issues others around them don't see. But, if they attempt to make others aware will they become targets themselves? Is it already too late to change?

fiction book/series in progress
Kroy (Book)

The long-lost world of Kroy comes back to life, or had it been here all along? As the spirit of Kroy finds a way to slowly seep into the lost souls of today's Kroy (now York), will these spirits help or hinder, and how do we know which? And who is helping these ghosts of the past return, and why?

fiction series in progress
Bearventures (Series & Site)

What started out as a fun, personal co-writing project led to the creation of a whole 'Ted Bear' world and characters, which sees a special group of 'Bearventurers' set about finding their lost friend on an adventure around the Bearlagos, and beyond, finding more than they 'beargained' for.

fiction series live - go to website
Dice:d (Short)

What if your daily life was decided on a dice? After Si found himself in lonely mid-life with all his dreams taken away, he was so fed up he decided to let a dice decide his day. What did he have to lose? Would it lead to opportunity, danger, or his fate? Would it rekindle lost love?

fiction short story complete
Antidote To Noise (eBook)

In a world that suggests it cares more and more about wellbeing, there's little said or done about the consequential effects ever-increasing noise pollution is having on our brain and lives. This 'little book of calm' is handy to have when nearby surrounding noise, as well as to promote ways to change noisy environments for the better.

non-fiction ebook in progress
The ADHD Switch (eBook)

Finding out as a 35+ adult that I have inattentive ADHD was a bit of a shock at first, but then considering my zest for ideas and 'hyperfocusing' through life, it then wasn't. Instead, it brought validation to a 'different' mind, which should be unleashed in the way it is meant to be. This book helps other inattentive ADHD adults accept and unleash their difference too.

non-fiction ebook planned
Enriched (Biog)

It may seem strange to pencil in an autobiography of a desired legacy not fully lived out yet, but this gave me a premise for a unique way to write one as an ongoing story of what has been and what could be, rewriting chapters ahead consciously rather than heading through blind mistakes. Will it change the desired outcome? We shall see!

autobiography planned

Bassist

I’m not really that active in terms of playing bass live in a band / session bassist anymore, but I do still regard myself as a bassist having spent thousands of hours learning my craft when younger, earning the nickname ‘Thumbs’ due to my unique way of using my thumb a lot of the time when playing.

Playing bass really helps me get into a state of flow which can indirectly help other skills I have, and so I still try to find time for a fun session or two when I can.

Bass Projects...

Thumbs Bass

Whilst more a hobby today, I was a session bassist for bands Jagged (rock-alt/blues) and The Nineties (improvised 90's songs), but still find myself creating sample riffs for clients looking for bass riffs with my signature 'thumbs' style sound.

available for hire
Bassventures

As part of the Bearventures writing there's a series of bass riffs created to symbolise each bear character and all the places around The Bearlagos map. You know where you are by the bass sound!

get bassventures album

Richly Wills Podcast

“Don’t fear your lost or hidden potential. Instead embrace life to explore it”

My upcoming podcast is about getting out there and living your ‘bucket list life’ in seeking to build the dream and legacy you had, as well as seeking how to optimise yourself and live your best whilst you can (seeking out people like Wim Hof, the ice man, and Alex Huberman, a leading neuroscientist), and also exploring the big issues that are holding us back such as conditioning and childhood fear, social media attention-seeking etc.

It’s about helping people get away from shit and inspiring people to change and live their life by doing something before it’s too late, and avoiding the peril traps of modern society that lead to escapism and avoidance for instant gratification, but which take us away from truly living our limited-in-time lives.

The podcast also is about hearing from older people who wish they had done something more or else, and looks at people making great contributions and who think differently too, as well being a wake up call to myself.

I put myself into the thick of it and try to test myself with extreme challenges, not just physically, but also to go deep psychologically to find what matters most in life. It’s not about reckless dares, but a challenge in anti-fragility and seeing my (safe) limits of what I could’ve become, and my limitations of what I can’t and how to deal with that, which others can relate to (like living without kids).

It also takes a look at building a legacy by thinking of forward-thinking solutions to stifling human-related problems that are keeping us held back too (and links to the Initiative Series idea).

Essentially this planned podcast/channel brings together my design futurist, mind coach, and adventurer sides into a YesTheory ‘do things before it’s too late’ meets ImpactTheory ‘optimising interviews’ meets Tyler Oliviera ‘investigative journalism of main psychosocial issues’ unique podcast!

CV Timeline

This CV Timeline meets vision board shows a quick overview of my history and experience, as well as projects in the pipeline from now.

Please scroll right to see through the timeline

Now

TripsetGO Begins

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Mar 2023

Amazon Prime debuts

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2022

Expanded

Amazon acquires Audible

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2015-2021

ACME Company

2011-2015

Dynamic Capital INC

2003-2011

Dynamic Capital INC

Welcome To The Home Of...

Richly Wills

Design Strategist Ideation Consultant Futurist Consciousness Coach Adventurer Journey Architect Writer Bassist

Welcome To The Home Of...

Richly Wills

Conscious Design Strategist Ideation Consultant Futurist Adventurer Journey Architect Writer Bassist |

We all have a unique blend of different hats to offer...

...these are mine:

Conscious Design Strategist (Ideator / Futurist)

Conscious Design & Ideation Projects...

Client Portfolio

Conscious Design Strategist work...

Space Createups

System Rethinks

EV & eBike Island Self-Tours

Treemendus

NOH Sugar Challenge App

Count To 10

Amora 'Healthy Start' Project

Climate Awareness Interaction

Homelessness Awareness Interaction

Space Createups

EV & eBike Island Self-Tours

Treemendus

NOH Sugar Challenge App

Count To 10

Amora 'Healthy Start' Project

System Design Chatbox Rethink

Climate Awareness Interaction

Homelessness Awareness Interaction

UX Design & Brand work...

Spatial Design

Flow System Design

Interactive Gamified Experiences

Branding Campaigns

Brand Identity & Naming

UI & UX Design

Human-Centred Product Design

Spatial Design

Flow System Design

Interactive Gamified Experiences

Human-Centred Product Design

Branding Campaigns

Brand Identity & Naming

UI & UX Design

Adventurer / Journey Architect

Adventuring Projects...

FINDING THE TRAVELLER WITHIN

PERSONAL ADVENTURE CHALLENGES

Writer / Author

Writing Projects...

Bassist

Bass Projects...

CV Timeline

2015-2021

Lead UI/UX Designer

2011-2015

Web Developer

2003-2011

UI/UX Designer

We all have a unique blend of
different hats to offer...