Book (Non-Fiction)

This book helps us understand and welcome the next stage of design-thinking – one which transcends past the recent waves of design for attention and experience (that have created a unique human problem for us), and one which we all must be involved in for it to be impactful.

We live in a modern world of consumed comforts, not just material possessions but a whole ingrained mindset that has made society more entitled, fear-led, judgmental, addicted, distracted, void of taking initiative, and overly settled. The antidote to this grief-led devolution – anti-fragility and regeneration.

Donkey what? As the title suggests, this short, direct book is about the power of stupidity in generating ideas and solutions in a competitive world where whatever you think is already out there, and how to be different in a saturated and ever-changing market where branding has to be more responsible than merely attention-seeking.

Finding out as a 35+ adult that I have inattentive ADHD was a bit of a shock at first, but then considering my zest for ideas and hyperfocusing throughout life, it wasn’t at all. Instead, it brought validation to a mind that is imaginative, different, which should be unleashed in the way it is meant to be. This book helps other inattentive ADHD adults accept and unleash their difference too.

In a world that suggests it cares more and more about wellbeing, there’s little said or done about the consequential effects ever-increasing noise pollution is having on our brain and lives. This ‘little book of calm’ is handy to have when nearby surrounding noise, as well as to promote ways to change noisy environments for the better.

Having spent over a decade alternating living and travelling abroad, I learnt first-hand how beneficial travelling is to living more impactful lives beyond. This book shows the journey and advantage of a traveller’s mindset over a tourist one that stays within a comfort zone.